Formulated to Fix What Millions of Plates Are Missing

I am a medical doctor and a public health specialist with extensive experience in rural and missionary health services in various communities across Nigeria, where poverty, a high disease burden, and poor health knowledge intersect in a vicious and tragic triad. Due to the high cost of imported baby foods, mothers often overdilute the rations, while others serve their infants local, plain carbohydrate meals (pap). The results are poor physical (wasting, underweight, stunting), and suboptimal cognitive development, preventable deaths, or long-term consequences.

The Nutri-Win Cereal formula was first developed in 2002, driven by the need to find a practical and affordable solution to widespread malnutrition among Nigerian and African children using locally available grains. We used our flagship product (Nutri-Win Cereal) to wean babies from exclusive breastfeeding, prevent and treat grossly malnourished children with very remarkable immediate and long-term outcomes. Research and development were affirmed by the Federal Institute of Industrial Research Oshodi (FIIRO) in Lagos, one of Nigeria's foremost scientific institutions.

In 2019, Nutri-Win Cereal won the Brand Ambassador for the Federal Capital Territory and participated in an FIIRO-backed national reality competition for agribusinesses. The product gave birth to a registered company, Nutri-Win Global Agrifoods Ltd, in 2024. Following rigorous processes, it obtained the National Agency for Food and Drugs Administration and Control (NAFDAC) registration in 2025.

In summary, the magnitude of the malnutrition challenge in Africa and its multiple effects, as well as the availability, accessibility, and affordability of our solution and the positive collateral impacts on smallholder farmers and the environment, spurred our innovation. With over two decades of formulation, piloting, and certifications, Nutri-Win products are ready to reach the individuals and families who need them most.